U/1ST conquista el backstage de la Paris Fashion Week

U/1ST conquers the backstage of Paris Fashion Week

12.12.2025

U/1ST treatment make-up was featured at Paris Fashion Week, one of the most influential international showcases in the fashion world. The brand participated in the make-up team led by Key Make-up Artist Júnior Queirós, renowned for his creative vision and his work on major international catwalks.

Among the professionals who were part of the backstage team, Marta Arce, make-up artist and co-creative director at U/1ST, stood out. She worked as first assistant to the Key Artist.

The makeup proposal was marked by a clean, sophisticated and healthy skin approach, in line with the global trend of the clean look and with the philosophy of U/1ST: intelligent make-up that not only beautifies, but also cares for and protects the skin thanks to formulas with active treatment ingredients.

For the brand, being part of a backstage event of this calibre represents another step forward in its commitment to connecting with international trends and demonstrating the versatility of its products in the most demanding environments in the sector. Following its participation in New York Fashion Week, its presence at Paris Fashion Week consolidates U/1ST as an emerging brand on the international fashion and beauty circuit.

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