| Today, with Marta Arce, makeup artist and co-creative director of the firm U/1ST, we review the most common mistakes we make when applying makeup in summer and, above all, the keys to achieving a look that suits us and the summer season. |
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01/ Skin preparation: a key (and often overlooked) stepAfter a day at the beach, sun and chlorine, your skin needs extra care. Before applying makeup, don’t forget to gently cleanse your face to remove any traces of salt, sand or sunscreen. Start with our Multiactive Serum Cleanser, which cleanses, softens and moisturises the skin. |
02/ Say goodbye to excess productIn summer, we often look for darker foundations to achieve that “tanned” effect, but all we end up doing is hardening our features and making our face look less fresh, says Marta Arce. That’s why we should opt for light formulas such as Multiactive Serum Foundation, which gives your face a natural second-skin effect. 03/ SPF and makeup can coexistThe texture, absorption and duration of sunscreen are essential for keeping makeup intact and enabling touch-ups, says Marta Arce. The key is to choose a sunscreen that is compatible with makeup: one that absorbs quickly, does not alter the texture of the products and is easy to reapply. |
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04/ Fresh, natural skinVery dark eyeshadows or thick eyeliners can make your eyes look harsh. Applying a transparent mascara, such as Multiactive Treatment Transparent Mascara, adds freshness and lightness to your look, as well as defining, moisturising and strengthening your lashes.* (*) Expert tip: apply it to your eyebrows to keep them in place. To enhance that natural glow the sun gives us, we just need to know which blush to choose. U/1ST’s Multiactive Serum Blush adds that extra touch of colour to your cheeks without overloading your face.* (*) Expert tip: apply it as eye shadow to enhance your look. |
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Finally, for lips, it is best to choose light, long-lasting formulas and natural or juicy colours, says Marta Arce. If you want to add colour to your lips, go for Multiactive Advanced Lip Serum Carmen or Gloria, and if, on the other hand, you prefer to just add shine, opt for Multiactive Advanced Lip Serum You. |
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So now you know, in summer, use less product and show more skin. Light textures, natural tones and formulas with active ingredients that take care of you. Like everything we do at U/1ST. We hope you have a very smart summer. U/1ST Team |
