WE ARE REDEFINING MAKEUP.

Because we believe beauty shouldn't have to choose between form and function, between looking good and being good.That is why we created U/1ST, intelligent makeup with cosmetic technology designed to care for and beautify the skin, without complications.

SMART MAKEUP IS BORN.

Smart Makeup is so much more than what you see; it is a philosophy that guides everything we do and is present in every formula, every texture, every colour. It’s evolution. It’s leaving behind what no longer serves you and embracing what naturally brings out the best in you.

WE ARE HERE TO TAKE IT ONE STEP FURTHER

Makeup has long imposed its own rhythm, asking women to adjust to its rules.At U/1ST, we think differently. Here, there are no demands, only options for you to discover what works best for you and make it your own.

Explore our collection.