The U/1ST experience: así fue el primer gran evento del maquillaje que te pone a ti primero

The U/1ST experience: this was the first major makeup event that puts you first

11.10.2024
A meeting that was a reminder of why we are in love with what we do. Two unforgettable days to discover U/1ST and its journey of beauty innovation.

When you experience something, you experience enjoyment, and your brain releases dopamine, which makes you feel great.

This is what happened to us when we participated in the U/1ST Experience. We had been dreaming about meeting each other for a long time. On the 3rd and 4th of October, we finally got together in Madrid.

For two days, we had the opportunity to introduce ourselves and show you the makeup that puts you first in a unique way with the press, retailers, content creators, clients and friends.

Among the participants who joined us to put a face to our products were the model Pino Montesdeoca, the content creator Lucía Losada, the actress Paula Verdera, the designer Elena Zubizarreta and the presenter Flora González. And, of course, Inma Mariscal, the photographer who captured the best makeup looks with her unique vision.

But first, coffee

The U/1ST Café was the perfect place to enjoy an excellent Arabica speciality coffee, accompanied by a snack in true U/1ST style. 

Guests then immersed themselves in the brand and became active participants in our beauty movement by taking a tour of the space.

Let us introduce you to our formula: science and color

Attendees got to know our entire line and discover why U/1ST is the makeup that has all the benefits of caring for the skin. Our formulas are the result of combining science and colour, and the marketing team was able to share this first-hand.

 

Meet the make-up that puts you first

After learning about the active ingredients and the theory behind the formulation, we moved on to practice textures and colour and testing the flawless finish on your skin (the best part). 

In the make-up corner, our creative co-director and expert makeup artist, Marta Arce, gave a personalised workshop in which she revealed her tips and secrets on how to apply makeup on a daily basis. True to the idea of less is more, she showed us how to have a capsule toiletry bag with essential and multifunctional products. 

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Beauty begins the moment you decide to be yourself

We talked about beauty, individuality and self-care. We met people who are very much in tune with our philosophy and who inspire us to keep looking for (and finding) effective solutions to make our daily lives more practical, intelligent and productive without sacrificing our well-being.

We hope you have fond memories of the U/1ST Experience and have enjoyed it as much as we have; you have to make this experience really special. 

We were born with the intention of changing the way beauty is conceived (an outdated idea based on the obligation to be beautiful and attractive to others), and we will continue to drive this small revolution for a more conscious and uncomplicated lifestyle. 

This meeting will be the first of many because we want to continue getting to know you, and you push us to continue on this path of conviction in what we do: innovation in beauty. 

Thank you for coming and for reading us. 

U/1ST Team