El sérum que fortalece, alarga y aporta volumen a las pestañas en 2 meses

The serum that strengthens, lengthens and adds volume to your eyelashes in 2 months

20.09.2024

Strong and healthy long eyelashes are eye-catching, flattering, and even rejuvenating. U/1ST, the Spanish ‘made in Italy’ make-up treatment company, has developed a formula that boosts their growth and adds strength to improve their appearance and protect them.

The importance of eyelashes for your eyes

'Eyelashes frame the eye, as do eyebrows, and when we don't have eyelashes, or the hair is blonde or very light, our expression can be lost. The same goes for short or fine hair,’ says Marta Arce, make-up artist and creative co-director of U/1ST. ‘Thick, long hair on our eyelashes will bring a healthy, lively look from our lashes to our eyes and their expression,’ she adds.

Why do eyelash hairs fall out?

As the expert points out, having more populated eyelashes makes your eyes more prominent. However, sometimes, factors can cause them to fall out.

‘There are different reasons why eyelash hair falls out: illnesses, not taking proper care of them, stress... But it is usually due to the natural cycle of the eyelashes, as with hair. It tends to happen more frequently with seasonal changes, in spring and autumn,’ says Marta Arce.

"By 'natural cycle', we mean the natural cycle of hair growth in general. Every hair in our body has a natural growth cycle corresponding to different times. These are hormonal and our own body's growth cycles. For eyelashes, maximum growth takes between 4 and 8 weeks. This is our eyelash's visible growth; there is an invisible phase where the hair grows inside the follicle, lasting around 30/45 days," adds the make-up artist.

U/1ST MULTIACTIVE EYELASH SERUM: THE SERUM FOR THE GROWTH OF YOUR EYELASHES

The best ally for strengthening and lengthening lashes:

If our lashes are usually weak, poor and lacking in length, U/1ST has a formula that, when applied, gives them all the strength and length you want in 2 months.

"Multiactive Eyelash Serum stimulates growth, strengthens, regenerates, moisturises, lengthens, volumises, beautifies, and conditions lashes thanks to its formula rich in Biotinoyl-GHK, Panthenol and Aloe Vera," says Marta Arce.

Biotinoil-GHK: Peptide of biotechnological origin that promotes the growth of eyelashes.
Panthenol: Vitamin B5 with moisturising properties and high water-binding capacity.
Aloe Vera: plant ingredient with hydrating, calming and regenerating properties.

EFFICACY STUDIES OF U/1ST EYELASH SERUM

U/1ST has carried out a study on 25 women after 2 months of treatment, and the conclusions are as follows:

·88% have noticed an improvement in the appearance of their eyelashes

·84% find their eyelashes more resistant

·80% stronger and fuller

·76% longer

·64% noticed more quantity since the application of the product.

INSTRUCTIONS FOR USE AND APPLICATION TIPS: HOW TO APPLY THE EYELASH SERUM

Apply morning and night to clean lashes (after your facial cleansing routine) using small dabs. “For the product to penetrate the lashes better, I apply it all over the base, sticking to the root, as if it were eyeliner," says Marta Arce.

U/1ST BEAUTY TIP

Complementing the Multiactive Eyelash Serum, U/1ST mascaras care for lashes and keep them beautiful. There are two options:

Multiactive Treatment Black Mascara: formula with active ingredients (panthenol, peptides, argan and castor oils) and black mascara that opens and defines the eyes with adjustable intensity.
Multiactive Treatment Transparent Mascara defines, moisturises, and opens the eyes without adding colour (thanks to active ingredients such as panthenol, peptides, and oleic acid). It can also be used as a pre-mascara to hydrate lashes before applying black mascara.

We are unwavering in our commitment to bring you products that enhance your natural beauty while taking care of you. And now, with the return to routine, Multiactive Eyelash Serum is the key to strong, long, healthy lashes. Put your eyes first!

U/1ST Team