The most timeless lipstick: the red of confidence

Think of a colour. A vibrant coloured lipstick. It's a versatile lip colour. Full of life. Unforgettable.

Have you got it? Not yet? A hint: it looks good on everyone.

Moreover, it perfectly contrasts any hair colour or skin tone.

Sound familiar?

If you're not wearing it, you're looking at it with desire and admiration on the lips of those who dare to wear it. 

Come on, let's go. I'm sure you already know it. That's right. It's red.

Now imagine putting it on. How do you feel? Confident.

Red lipstick has it all

It creates an instant ‘good-look effect’, gives us confidence, hides dark circles (didn't you know? You can find out how to do it in our Journal), and highlights our features.If you're thinking of adding this essential item to your life and want to know which shade in the range suits you best, you're just a few sentences away from finding out.To understand which red goes with our skin tone, we first need to look at colour theory (if we're doing it, we're doing it right). This relates the colour of the lipstick to the undertone of our skin (warm, cool or neutral).Warm shades, such as red, complement skin with golden or yellow undertones, while cool shades work best with bluish or pink undertones. A wider range of reds can be used for neutral undertones.To be precise. If you have...

• Your red should be warm if you have light skin and blonde hair.
• f you are fair-skinned and have dark hair, your red should have a bluish base.
• Your red should be orange-based if you have dark skin and dark hair.
• Medium or neutral skin, your ideal red is dark with warm undertones (like burgundy or cherry).

The side effects of red lipstick are infinitely positive

Yes, it can completely transform our appearance and turn our look into a statement of intent. Imagine you have an impromptu dinner party and haven't done your makeup that day. Red will accompany you and give you that sophisticated touch you were missing. Say you feel like wearing jeans and a white T-shirt... a touch of red lipstick, and you have the perfect accessory!

When you have red lipstick, you don't need anything else. Because it's more than just lipstick, it's also a blush when you apply it to your cheekbones, an eye shadow for a touch of colour, and even a very effective concealer for under the eyes. It's the wild card that can elevate any look in any situation.

As we said in another article about whether to do your make-up for yourself or others, there is a look for every mood, and the important thing is that you can express your personality.

But it doesn't stop there. Red lipstick creates an invisible effect that affects our attitudes and feelings. It's called self-efficacy.

So, what does that mean? It means that if we think something will go well, it will likely go well. And the moment we colour our lips red as we prepare something, we activate success mode.

This (seemingly simple) gesture has a positive psychological effect that predisposes us to achieve our goals. If you believe you can do it, you can.

Yes, you can! Red, you can!

Maybe some of you have been using it since... Forever! And maybe it's even your hallmark. Others may be more of a non-coloured balm type, and (until after reading this) you haven't dared to use red lipstick because you think it's too thick or even because it can dehydrate your lips.

If so, your next must-have is Multiactive Advanced Lip Serum Carmen. This semi-matte red lip serum is formulated with retinol and hyaluronic acid to achieve the desired ultra-moisturising and anti-ageing effect. It glides on easily and is suitable for beginners and experts alike. It is impossible not to repeat.

Don't wait to see its effects; wear it and always bring out that more confident, determined version of yourself.