Well aging or how to take care of your wrinkles

And what is improved aging?

It is not a new concept, but it has certainly become more prevalent in recent years. Beyond a beauty trend, improved ageing is a lifestyle. A philosophy that embraces, rather than fights, the passage of time, where "ageing well" is nothing more than taking care of yourself physically, mentally and emotionally, a concept that contrasts with the mythical "anti-ageing" that hides behind certain discrimination. It is almost an appeal not to grow old. Contrary to what you may think, improved ageing does not contradict the use of cosmetics, make-up or even aesthetic medicine. It simply offers a new perspective. One that is more about health, self-care and acceptance. In other words, ageing without complexes.

Improved aging, synonymous with a healthy lifestyle

Rather than tackling or treating health problems once they have occurred, Improved Aging focuses on prevention through routines and practices that promote overall well-being. Healthy habits are, therefore, at the heart of this holistic philosophy. Slow ageing, one might say, whose recipe is already well known: 

• Eat a varied and balanced diet.
• Give up a sedentary lifestyle: Walk and exercise regularly, and always look for exercises that suit your needs, physical condition, and stage of life.
• Avoid the use (or abuse) of substances such as tobacco and alcohol.
• And get a good night's sleep.

Ageing well is also about caring for and accepting wrinkles

There is one word that is always associated with skin and ageing, and that word is 'wrinkle'. Those creases or folds that appear on the skin as we age. They are the first signs that "betray" the passage of time. Some cannot be avoided and are a sign of a full life. These are dynamic wrinkles, caused by gestures and changes in facial expression, such as smiling or laughing out loud. Others are static ones, the result of the skin's natural ageing process and the loss of collagen and elastin, which give the skin its firmness. 

In this Journal, we have talked at length about the skin, how to care for it, and even warned about everyday gestures that can damage or stress it. And improved ageing is no exception. This trend is also about taking care of your skin. It's not about forgetting it or putting it aside. It's about changing your relationship with it. The Smart Beauty movement advocates a more intelligent, minimalist and effective beauty that embraces your individuality. "Aging well" is nothing more than banishing negative words like "fight", "battle" or "slow down" and replacing them with words like "prevent" or "care". There are no secret formulas. It's a combination of the healthy lifestyle you already know, the daily use of sunscreen and the inclusion of active ingredients that pamper and treat your skin. In the most obvious ways, such as cosmetics and your skincare routine, but also in less obvious ways, such as your make-up.

The key principles for improved aging

Dehydration, skin oxidation, loss of firmness and radiance... These are just some visible signs the skin may be subject to over the years. And now that you know that you don't have to "fight" but rather "look after", you just need to know how. This is where active ingredients and advanced formulas come into play to nourish and beautify the skin:

HYALURONIC ACID

It is a natural component that is present in our bodies which is lost as we get older. Its skincare and health benefits are many, but its moisturising properties are the most well-known. It is an excellent moisturiser - it can hold up to a thousand times its weight in water - and helps to keep skin soft and supple. It also stimulates collagen and protects against oxidative stress. It treats expression lines caused by dehydration and loss of volume.

MULTIACTIVE SERUM FOUNDATION

RETINOIDS

Retinol is a derivative of vitamin A and one of the most popular active ingredients thanks to its characteristics with multiple benefits. It stimulates cell renewal and regeneration, smooth and improves elasticity, not only in the skin of the face but also in more specific and delicate areas such as the lips, where there is a greater concentration of expression lines.

MULTIACTIVE ADVANCED LIP SERUM CARMEN

Semi-matte red

MULTIACTIVE ADVANCED LIP SERUM GLORIA

Bright pink

VITAMIN C

One of the most widely used ingredients in cosmetics and make-up. It stands out for its moisturising and antioxidant properties, but above all, for its ability to restore the radiance of the face and achieve that glow effect.

The leading natural antioxidant that protects the skin from the adverse effects of oxidative stress, including photo-ageing.

MULTIACTIVE BRIGHTENING CONCEALER

MULTIACTIVE SERUM BLUSH