|
If you're reading this, it's because it's happening to you too. For you, beauty is evolving into a new paradigm. Maybe some standards are still the same, but you feel that your relationship with make-up has changed. Of course, you want to look and feel beautiful, but sometimes you don't have time for too much. Or maybe you'd rather your skin didn't suffer in the process. Take care of it rather than hide it. The years have made you understand that the important thing is to know what suits you best or what you need to show your best face. To feel beautiful, inside and out. |
What is smart make-up? Discover the trends that herald its imminent arrival.The sector is being driven towards a new wave of naturalness. Fashion brands and even celebrities too. Make-up, no-make-up or hybrid cosmetics are just some of the signs that a new beauty concept is on the way. Find out what they are: Smart make-up vs. traditional make-upYou are not looking for beauty as a mask at a certain age. You don't want your make-up to hide anything, nor do you want to be unrecognisable when you see your face reflected in the mirror; quite the opposite: you want to enhance your individuality - the exterior as well as the interior. Natural make-upThe famous Makeup no-makeup has taken over catwalks and red carpets. Times are changing, and the old Hollywood style -with very marked eyeliners and intense lips- or the maximum -ultra-coloured and aesthetic- have given way to a more relaxed style. A beauty without artifice, where skin comes first. The "make-up, no-make-up". It sounds like a paradox, but it isn't. What is the objective? A radiant and healthy skin with a good facial effect. The glowing skin that everyone is talking about. How do you achieve this? With make-up that serves your skin with flawless finishes, hybrid textures and, most importantly, active ingredients with all the benefits of skincare. |
|
|
|
Benefits of smart make-up. Do less, have moreWhy use ten products when you can use just four? You don't need a vanity case stuffed to the brim when you know what you want and what looks good on you. Just find those multifunctional products that don't overwhelm you with unnecessary steps, that don't waste your time, and that, thanks to their 2-in-1 action, can even get you out of a tight spot or to an impromptu event. |
|
|
|
No unnecessary gadgetsThe minimalism of yesteryear is directly related to another clear trend: speed. Time constraints mean you can't spend hours on your make-up, so you're looking for strategic products but also easy to apply. Gadgets are fine for the evening - when your facial routine becomes a moment to yourself - but simplicity is key when you only have a few minutes to apply your make-up. |
 |
Smart beauty: when make-up is also about self-careDaily make-up - to a greater or lesser extent - should not be a punishment for your skin. The smart beauty trend embraces this new self-care trend. The quest for a hybrid cosmetic that not only reduces the number of products to be used but also cares for and protects your face. Thanks to the combination of intelligent formulas and active ingredients, as well as natural ingredients that work as make-up but also as skincare. A 2-for-1 that puts outer beauty and skincare on the same level.
"U/1ST products perform a dual function: they achieve a natural make-up look while the formulas work to treat and care for our skin. They are great allies to beautify the ageing process, give a more awakened look and restore moisture and subtle volume to the lips". - U/1ST Team |
So, how do you integrate smart make-up into your daily routine?If your day-to-day life doesn't leave you enough time to take care of yourself, shouldn't you make some changes? The new trends have made it clear: simplify and reduce steps, carry out a beauty routine compatible with your day-to-day, and apply make-up without abandoning your skin. These are just some of the keys to this new reality in which taking care of yourself is the real priority. Are you in? |
| Now that you know, you can join the smart beauty movement. |
