Abanuc, de antigua librería a templo del autocuidado

Abanuc, from former bookshop to temple of self-care

08.03.2024

Self-care, well-being and recommendations based on experience are the distinguishing values of this designer brand store. A small haven of peace in the centre of Madrid and now the new U/1ST space in the capital.

When self-care and smart beauty enter your life, you realise that finding time for yourself, learning to shop consciously, and being well-informed are essential. Whether it's cosmetics or make-up, how can you protect your skin if you don't know what's in it? That's why finding a shop (or brand) you can trust is important, and Abanuc knows a lot about this.

Since opening its doors in Madrid (Plaza de las Salesas, 10) in 2017, it has become the temple of skincare par excellence. For Irene Palos, the company's communications manager, Abanuc is not only "an oasis in the middle of the hustle and bustle of Madrid". It is also "a space of peace that invites you to relax and enter a world of sensations". In addition to its unique interior design - it used to be a bookshop full of first editions - it is a refuge for self-care and well-being, where you can discover brands with a history of their own with the help of their expert team.

The value of prescriptions

There, recommendations are always based on personal experience. "In order to defend any product, it is essential to test it for a sufficient period of time to draw conclusions. This testing is spread across all departments, from our technical team in the cockpit to the sales department and the communications team. It is very important to consider every point of view," adds Irene. The only secret is to rely on "true brands that we know and defend with integrity and honesty.

"Our aim is to give our customers an experience by involving them in the history of each brand. We like to accompany them during the sales process, our aim is that it is not just a mere purchase and that a memory is generated from each visit".

Irene Palos, Head of Communication at Abanuc.

Abanuc and U/1ST, the perfect tandem

For a brand to become a part of Abanuc's portfolio, it has to "tell a story and offer an experience. It has to be more than just a product that fulfils a specific function," she adds. Exquisite and effective formulations, with names and surnames, but, above all, that "are born from passion". And that is what Abanuc saw in U/1ST. "It is a company that has known how to include skincare in its formulation since its beginnings. Its products not only serve as make-up but also treat the skin thanks to their active ingredients," she highlights. What is the object? To promote well-being from the inside out. "For us, beauty is about well-being, but it's also about wanting to feel better".

"Using make-up with active ingredients is the perfect combination because you are beautifying yourself inside and out, not just once in a while. It is a long-term process". - Irene Palos, Communications Manager at Abanuc.

Click play to find out more about the new U/1ST hot spot in Madrid.